Seeing Right Through It
This week, another potshot at Orlando's proposed "Triple Play" of a new arena, performing arts center, and Citrus Bowl overhaul. Oddly enough, it did not come from someone at the Orlando Sentinel.
Instead, it's Orlando magazine, a publication that dearly loves to spar with the Sentinel. I love the line about "routinely lift[ing] stories from local television, the Orlando Business Journal, Orlando Weekly, and Orlando magazine." In previous issues, Jim Clark, the publisher of the magazine, has also gone after Emily Badger, who covers Florida State athletics for the Sentinel, accusing her of plagiarism. In our business, that's just about the heaviest, nastiest charge one can toss around. Mr. Clark apparently wishes to convey the message that he means business.
So anyway, Mr. Clark points out in his op-ed piece that "despite the cheerleading by the [Orlando] Chamber of Commerce and the Orlando Sentinel, there are real problems in coming up with the $1.1 billion to build the Triple Play."
Really? Thanks.
Throughout this process, as Orlando has moved in fits and starts toward becoming a world-class community, with facilities on par with Miami and Tampa (and even Jacksonville, for that matter), I've tried to remain transparent. Of course I'm a cheerleader for the arena and Citrus Bowl. I work in sports media, and rising tides lift all boats. This has never been a secret. It's too bad that some influential voices continue to hide their true motivation.
Back to the current issue of Orlando: The financing plan currently being discussed by the Magic, Orange County, the City of Orlando, and local leadership in the arts, entertainment, and hospitality industries calls for an increase in the so-called "tourist tax." Part of that increase has been promised to Orlando's powerful tourism lobby, for increased advertising and promotion. It's a step towards placating the hospitality executives, who are understandably tweaked about seeing tourism dollars go towards anything other than, well, tourism. Fair enough.
Mr. Clark writes: "The tourism industry has been on the defensive, but did get a guarantee of a large part of the additional penny for advertising. The problem is that even with the additional revenue, Orlando still lags behind Las Vegas in ad dollars. And in terms of spending per tourist attracted, Orlando is near the bottom."
Vegas, baby, Vegas. That's the Evil Empire in the eyes of Orlando's tourism industry. Vegas scares the crap out of Orlando, for good reason. Las Vegas poses the most significant threat to Orlando's reign as tourism capital of America.
In another section of the same issue of Orlando magazine, the cheerleading is just as transparent as that which the mag accuses the Chamber of Commerce and the Orlando Sentinel of doing: "Repeat after us: "Tourists are our friends!" Even without the newly approved bump in the Tourist Development Tax, to help fund the possibly-never-to-be-built performing arts center, some of that annual revenue has been making its way to local arts groups through the Orange County Arts and Cultural Affairs office..."
Hmmm. According to its own website, Orlando magazine "reflects the lifestyle and interests of an upscale, educated readership...Its mission remains unchanged: to offer readers compelling local content that is both entertaining and informative, and to provide information that will drive decision making."
So let's provide all the information before we make our decision: in 2004, Orlando was acquired by the Morris Communications Company, an Augusta, Georgia-based media outfit that owns newspapers, radio stations, magazines, and...wait for it...visitor guides. Among Morris' holdings in central Florida, other than Orlando magazine: WHERE Orlando, Guest Informant, and the Best Read Orlando Guide, all geared towards tourists. They're the types of publications that you find on the coffee table when you check into your hotel.
In other words, Orlando magazine's ownership is tied directly to Orlando's tourism industry. Mr. Clark is simply doing his job: promoting an industry that enhances his business. But does that match the magazine's stated mission of "reflecting the lifestyle and interests of an upscale, educated readership?"
I suppose it does, if said readership were 100 percent employed by the tourism industry. But, see, I'm not. And there are a lot of central Floridians in the same boat. As I've written in this space before, Orlando's emergence as a world-class city will be driven by people with vision, people willing to compromise for the greater good. It's obvious, however, that we're still debating what's good. Let's at least be forthright with our motivations.
The Magic want a new building to give themselves the same revenue opportunities currently enjoyed by the great majority of NBA franchises. Florida Citrus Sports and the tenants of the Citrus Bowl stadium would like to offer a venue that can compete for conference championship games and BCS-level bowl games. Proponents of a new performing arts center believe that Orlando deserves a facility on par with anything else in the country. The tourism lobby wants more business. City and county leaders want economic development -- and votes in the next election. These goals are not mutually exclusive, but they present a monumental challenge.
If everyone works together, with significant give and take, they can get there. However, they must be honest with each other. Consider this a call for transparency.
Labels: arenas and stadiums




