Football Media Daze
On my calendar, it was the 2006 Florida Sportswriters Association Coaches' Media Days, the once-a-year confab that brings together head coaches from all twelve of Florida's football-playing colleges and universities. For my wife and I, it was a free weekend without children. Done and done.
New venue this year, the Marriott Waterside in Tampa. We wandered downstairs after our arrival on Friday night and ran into Rubin Carter, now entering his second year as the head coach at Florida A&M. Carter played 12 years in the NFL with the Broncos, winning the AFC West five times and appearing in two Super Bowls. He was the first black All-American at Miami. At Stranahan High School in Fort Lauderdale, he set a state shot put record that stood for fifteen years.
After chatting with him on Friday night, my wife asked me what he did before he got into coaching.
"Rubin Carter," I said, "was a baaaad man. Professionally."
In 1977, Carter was featured on the cover of Sports Illustrated as the prototypical nose guard in the "new" 3-4 defense. Paul Kennedy and I commented to him at dinner that he must have fifteen framed copies of that cover on display at his house.
"Nah," he said, with perfect comic timing. "Twenty-five."
I made a mental note to repeat that line on Sunday, when I introduced Carter at the podium.
On Saturday morning, Larry Coker looks tired. He always looks tired, of course, but on this particular Saturday, he looks even more tired than usual.
First of all, he arrived alone. One thing you have to understand about the FSWA Media Days: no coach arrives alone. Ever. The head coaches who attend this annual summer media gathering are always escorted by somebody from the sports information department. Jim Leavitt of USF had two SID's with him, but then again, it was a home game for the Bulls.
Steve McClain brought Urban Meyer. Rob Wilson brought Bobby Bowden. The FAU contingent surrounding Howard Schnellenberger was at least five deep. Even Lamont Massie, the youthful-looking head coach at Edward Waters College of Jacksonville, arrived with an assistant, and Edward Waters' annual football budget is about twelve dollars. Nobody shows up alone.
Except, Coker did. He was one of the first coaches to speak on Saturday morning, and he was by himself.
I'm sure there was no news value to this. Most likely, it was just a matter of scheduling for Mark Pray, the Hurricanes' exceptional football SID. But it's just a little weird to see a head coach like Larry Coker arrive sans entourage. It was, I don't know, ominous. Lonely. A coach on an island. I'm just sayin'. Plus, he looked tired.
In three years of hosting the FSWA Media Days with Sun Sports, I've interviewed Coker several times, and this was the first time that I detected strain. Mind you, he went 53-9 in his first five years as the head coach at Miami. But after back-to-back 9-3 seasons, a loss to Florida State last year, and LSU's blowout of the 'Canes at the Peach Bowl, the heat is on, and you can feel it. This never ceases to amaze me. He's turned over his coaching staff - the surest sign imaginable that a head coach is staving off his own execution - and the bluster over Willie Williams and the kid who "returned fire" still simmers on the message boards. Coker looks tired - tired of answering the same questions, tired of assuring the media and the fickle fan base that Miami is still Miami. I think he was happy to go early on Saturday and beat a path back to south Florida.
Fifty freaking three and nine. This is a strange business, this college football.
The real star of Saturday's festivities was George O'Leary, who will soon be featured in an episode of "Under The Lights" on Sun Sports, debuting August 4th and repeating throughout the month. O'Leary is one of those coaches who has flat-out seen and heard everything, and honestly doesn't care what you think. In fact, he said as much, responding to a question from Emily Badger of the Orlando Sentinel - "I care what you (in the media) write, but I really don't." In a nice way. You had to be there. Brought the house down.
The hot topic of O'Leary's media session turned out to be the on again, off again series with Interstate 4 rival USF, a cross-state rivalry that O'Leary unequivocally favors. "I'll sign the contract right now," he offered. UCF plays Florida and USF in consecutive weeks this season, and O'Leary welcomes the idea of routinely squaring off against any of the six other Division I programs in the state. Mike Bianchi addressed USF's position in his Orlando Sentinel column on Sunday, but it boils down to this: USF, playing in a BCS league as a member of the Big East, doesn't seem anxious to extend the series with UCF, which toils in Conference USA. Bianchi calls it "arrogance" on the part of South Florida, as if the Bulls view themselves already on a much higher plane than the Golden Knights; I didn't see that quite as clearly as he did.
When USF's Leavitt was asked about it on Sunday morning - a line of questioning prompted by O'Leary's enthusiastic endorsement the day before - he dodged, muttering something about "not being nearly as involved in scheduling as I used to be." That's pretty sketchy. Leavitt, the only coach USF has ever known, is, according to his own bio at the school's website, the "alpha and omega" of Bulls football. There's no way he's out of the loop when it comes to scheduling. Personally, I think he's got no problem with playing UCF, but somebody above him does, and Leavitt, ever the company man, has no intention of tossing his AD under the media bus. Whatever the conversations behind closed doors, the "I-4 War" is a game that we college football fans in Florida deserve. As Bianchi correctly pointed out, it sells zillions of tickets and builds a tradition of rivalry.
On the topic of rivalries, Meyer managed to get through his entire Saturday session without any reference to "the school out west," but he did introduce a new catch-phrase that quickly hit the message boards: Florida Nonsense. As soon as he said it, he backpedaled off it, extending the analogy to "Ohio State Nonsense" or "Notre Dame Nonsense." Florida Nonsense was vaguely explained as somehow related to Chris Leak getting roped into claiming at the SEC Media Days that 50 touchdown passes was his goal this season.
Here's my take, and I was sitting two feet away from Meyer on the podium when he said it: "Florida Nonsense" refers to the incessant pounding from the Gator media for any scrap of story. Tebow, Leak, Atkins, the SEC, what have you - there are so many radio stations, newspapers, and internet sites competing for scoop on Florida that Meyer feels it necessary to marshall his troops and carefully guard the message, which Florida does a pretty fair job at anyway. The coach's perception of the media manufacturing a story for the sake of copy is, in his words, "Florida Nonsense." In his view, the time and energy required to answer media inquiries on these non-stories takes away from the higher purpose, which is winning.
Once upon a time, another Florida head coach called it "noise in the system." Same thing.
Meyer was late arriving and quick to leave, on his way up to Jacksonville aboard Gator Nation One for another engagement. Isn't this the same coach who said last summer that he was going to get control of the speaking-tour schedule? His dance card still looks pretty full to me.
On Sunday, as predicted, the "twenty-five" line killed during my Rubin Carter intro. I'm sure you were wondering.
The stars of Sunday came back to back: Alvin Wyatt of Bethune-Cookman and Bobby Bowden. Wyatt, resplendent in his trademark beige silk leisure suit and sunglasses, was simply on fire. He riffed on everything from his new friendship with Carter - "the first FAMU head coach who would actually speak to me" - to his paycheck, which he claims is the lowest in the MEAC. Had great comments on Florida transfer Taurean Charles: "I don't know what happened to him at Florida, I don't want to know what happened to him at Florida. All I know is, Bethune-Cookman College is blessed to have such a man in its program." He spoke with an ease befitting the third-longest tenured coach in the state (behind Bowden and Leavitt, go look it up), a man who took a team of freshmen and sophomores to a 7-4 record last year and the 9th-best rushing offense in I-AA football.
Fascinating sidenote about transfers: according to Wyatt, B-CC has a hard time convincing blue-chip transfers at offensive skill positions to come to Daytona Beach because of the "Wyattbone" offense, which compels quarterbacks and wideouts to run and block far more than they'll ever throw and catch. Defense, no problem - witness Charles - but offense, he can't get any kid who hopes to someday play on Sunday. Something to chew on. Anyway, Wyatt was great.
But nobody - NOBODY - can work a room like Bobby Bowden. I don't care what side of the fence you inhabit. The man can flat-out ruminate.
In no particular order, Bowden discussed: how much he hates playing Miami first, and the likelihood of moving them on the schedule; how easy his life would be if he had a team full of Myron Rolles; the Jacksonville Bulls' desire to hire him into the old USFL, which Bowden turned down despite the prospect of tripling his salary; his distaste for calling recruits on the phone unless his staff asks him to; how Howard Schnellenberger could have been right next to him in wins had Howard remained at Miami; the cyclical nature of Florida's Big Three; and the pressures of coaching as it relates to his son Jeff, the offensive coordinator at Florida State. It was a virtuoso performance, an hour that felt like fifteen minutes. Rival fans that "hate" Bobby Bowden have never heard him speak in person, for as Bianchi said later, "you simply cannot hate that man."
Of course, the Prairie Home Companion act won't do anything to help your running game, but it was still fun to watch.
The Tailgate Saturday crew will produce a FSWA Coaches' Media Days special on Sun Sports airing throughout the month of August, so you'll have a chance to see many of these coaches on the microphone. See you on TV.
Labels: college football
